WaveTMS Modules
Pricing
Real-Time Pricing Intelligence for Modern Freight Teams
A modern pricing workspace that brings together real-time market data, historical trends, and internal performance analytics in one screen.
- Spot Pricing – instant smart quotes for ad-hoc or urgent loads
- Contract Pricing – Long-term pricing based on historical performance and forecasted market shifts
- Suggested Carriers – carriers ranked based on cost, reliability and historical performance
- Profitability Insights – Model gross margin outcomes based on pricing inputs
- Bid History – Use historical win/loss quote data to inform pricing strategy
Outcome: Faster quoting, higher margins, and greater pricing accuracy across the organization.
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Universal Touch lets teams design, adjust, and govern pricing logic in real time, ensuring rates keep pace with market volatility while maintaining margin discipline
Design, tune, and apply pricing strategies across customers, lanes and market cycles, all within a single framework you control.
With Universal Touch, you can:
- Adjust pricing strategy daily or weekly to respond to market volatility
- Shift pricing to prioritize volume growth or margin protection based on capacity, demand, and priority
- Apply lane-specific pricing rules to protect profitability
- Blend internal performance data with live market signals
- Avoid underpricing as market conditions change quickly
Universal Touch lets teams design, adjust, and govern pricing logic in real time, ensuring rates keep pace with market volatility while maintaining margin discipline.
Design, tune, and apply pricing strategies across customers, lanes and market cycles, all within a single framework you control.
With Universal Touch, you can:
- Adjust pricing strategy daily or weekly to respond to market volatility
- Shift pricing to prioritize volume growth or margin protection based on capacity, demand, and priority
- Apply lane-specific pricing rules to protect profitability
- Blend internal performance data with live market signals
- Avoid underpricing as market conditions change quickly
Wave connects pricing directly to execution by:
- Converting quotes into loads with no re-entry or pricing drift
- Applying pricing rules automatically as loads are booked or re-quoted
- Guiding carrier selection using historical performance and margin data
- Populating reporting dashboards to measure win rates and profitability
- Carrying final rates through invoicing and settlement without reconciliation
- Integrating with shipper portals and external systems for clean, end-to-end data flow
For Different User Types
Additional Pricing Tools
Spot Quote Analytics
The Bottom Line
The Wave Pricing Module with Dynamic Smart Rate gives your team:
- Faster quotes
- Better margins
- More consistent decisions
- Fewer tools to juggle
- A unified TMS + pricing environment
And ultimately—
More loads won, with more profit, in less time.
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