How has the TMS landscape evolved to meet the changing demands of logistics?
The last decade has been a whirlwind for Transportation Management Systems (TMS). When I joined Kuebix in 2018, we focused exclusively on shippers, catering to their specific needs for better visibility and streamlined logistics. But the market has expanded rapidly, especially between 2017 and 2020, when over 20,000 users and 15,000 companies adopted the Kuebix platform.

The Evolution of TMS: 2017 to 2020

The TMS space has evolved beyond shippers, with a surge in options available for brokers and carriers, filling gaps that existed only a few years ago. This evolution is reshaping the logistics industry, creating systems that offer real-time visibility and flexibility to suit different operational needs.

Key Considerations for Brokers and 3PLs

One of the major lessons I’ve learned is that selecting the right TMS isn’t just about flashy features or the latest trends. It’s about finding a platform that can handle the unique complexities of your primary modes and specific use cases. For brokers and 3PLs, this often means choosing a platform that integrates deeply into daily processes while keeping costs manageable.

Why Integration Matters in TMS Selection

Wave TMS is designed for seamless integration. For example, its connection with MyCarrierPortal (formerly MyCarrierPackets) simplifies data flow and carrier management, allowing businesses to scale efficiently without increasing operational costs. This kind of integration is essential for companies looking to grow without compromising performance or profitability.

A Competitive Future

As TMS continues to evolve, companies need to focus on finding a system that simplifies day-to-day operations while reducing costs, especially in an increasingly competitive market. Wave TMS is built to address these needs, offering a platform that not only delivers but also scales as your business grows.

Ready to explore how Wave TMS can streamline your logistics operations?
Request a demo today and discover how our integrated platform can transform your business.

About the Author
Ryan Sullivan is the founder of Ratchet Ventures, where he helps early-stage supply chain tech companies scale up by creating win-win deals, clearing obstacles for sales reps, prospects, and customers, and building scalable teams. With experience at industry leaders like Tive and Kuebix, Ryan has developed a reputation for crafting effective sales strategies and aligning cross-functional teams. His unique approach focuses on creating frictionless sales processes that meet buyers where they are in their process. Outside of work, Ryan enjoys time with his wife and two kids in Wakefield, MA, just north of Boston. He’s also a former poker pro and an avid sports card collector @PrizmShark (IG).